We’ve all heard that classy phrase—“My drinking crew has a snowboarding problem.”
There’s no sense in glossing over it, drinking is practically as common as cold fingers and numb toes when it comes to snow sports. No one really knows why; it could be the fact that sitting on an immobile chairlift when it’s nearing 10 below isn’t a pleasant experience to have completely sober. It might be that skiing and snowboarding are effectively over by 8 or 9 p.m. at the latest, so what else is there to do? Or maybe we all just need something to soothe our sore muscles. It’s anyone’s guess but the subculture is deeply rooted in the sport and for many, it’s celebrated.
profit from understand this facet of the snow sports world and it’s lucky for us that they do. Some of the most incredible festivals and parties ever held alongside the slopes wouldn't have come about with out the help of alcohol. Many are sponsored by beer companies like Bud Light and Guinness. Some of the events on our list are even sponsored by these companies, but what’s more important is that the events exist at all.
From outstanding Cajun BBQ at Steamboat’s Mardi Gras celebration to Matt & Kim headlining at Copper Mountain, these celebrations have become about so much more than drinking. They’ve become about more than just boarding or skiing too. Whistler’s World Ski & Snowboard Festival prominently features these sports but also heads the trend in bringing music, art, food and culture together to conduct an elaborate celebration that appeals to many.
Celebration of snow sports and even the drinking habits that we all joke about is inherent and necessary, but it’s even better when we can use the passion for these sports and the base of the mountain as a forum for bigger cultural trends and celebrations.