In the 1950s, Timex cast one of Acapulco’s famed cliff divers in a commercial to prove their watch’s durability. But the watch’s presence had added symbolic value: At La Quebrada Cliffs, with heights of up to 136 feet over the Pacific, jumping is a precision sport, where mere seconds can mean the difference between life and death. The waves below swell to a safe depth of 11 feet for only five seconds. Taking into account the three-second trip to reach the water, that leaves no room for error. Generations of locals have trained to make this death-defying leap, and you can now catch them during one of their five daily displays, including four torch-lit night shows.