Well, this is awkward.
'This is my body, and I can do whatever I want to it." Clearly. "Everybody wants to know what I'm on. What am I on? I'm on my bike, busting my ass six hours a day. What are you on?" Well, he was busting his ass on his bike. But it turns out, he was also (must we still say allegedly?) on a whole lot more than that...
But beyond this ad being ironic in the face of recent evidence, some in the cycling community have called for Nike to acknowledge (what critics have called) the company's role in aiding Armstrong's doping conspiracy. According to Cyclingnews.com:
[Former Armstrong teammate, Paul] Willerton used Nike's famous Armstrong commercial in which he defiantly deflected rumors about doping with the question [featured above]...as a perfect example of how the company abetted Armstrong as he ran roughshod over the peloton and made life difficult for journalists and others who sought to expose the truth.
"That was a cocky statement that flew in the face of journalists who were doing good work like Paul Kimmage and David Walsh," Willerton said. "Lance has pounded on those guys, simply for exposing him. And I'm asking Nike to acknowledge all of that."