Research from government-funded British organization Sport England found that about 75 percent of British females ages 14 to 40 would like to be more active. But what’s stopping them from participating in sports and exercise programs?
A majority said that the biggest obstacle was insecurity.
The organization's response to those findings: the “This Girl Can” campaign; a series of videos (which have now gone viral) aimed at inspiring girls and women to be more active, no matter their size, shape, age, or ability.
“Before we began this campaign, we looked very carefully at what women were saying about why they felt sport and exercise was not for them,” Sport England CEO Jennie Price said in a news release. “Some of the issues, like time and cost, were familiar, but one of the strongest themes was a fear of judgment. Worries about being judged for being the wrong size, not fit enough, and not skilled enough came up time and again.”
With the aim of depicting what it looks like when “real women” exercise, the campaign’s main video features women of all different ages and body types working out in different scenarios.
"Every single woman I have talked to about this campaign – and that is now hundreds – has identified with this, and it is that fear of not being ‘good enough’ in some way, and the fear that you are the only one who feels like that, that we want to address," Price explained.