The only thing better than a day out on the snow is a day on the snow to support a good cause. B4BC (Boarding for Breast Cancer) is wrapping up their 2014 Winter Shred the Love Tour with three more events and a $100,000 fundraising goal.
The final three events will take place at Red Mountain on March 8, Mammoth Mountain from March 21 to March 23 and Sugar Bowl on April 5. The tour has raised $29,029 so far this season and you can take a look at each of the events and donate here.
The B4BC organization was established in 1996, with a focus on prevention through early detection and active lifestyles. Their website details their inception and history:
The inspiration for B4BC was a young woman named Monica Steward, who started her battle with breast cancer at the age of 26 and passed two years later of complications that arose from delayed diagnosis. B4BC's founders - Lisa Hudson, Kathleen Gasperini, and pro-snowboarders Tina Basich and Shannon Dunn - hoped to honor their friend Moni by creating an event that centered around her passions of snowboarding and music while communicating the urgent importance of awareness and education.
In 1996, the first ever B4BC Snowboard + Music Festival was born with tremendous support from the action sports industry. Sadly, Monica passed away right before the event but her spirit shined on that day in a celebration of life and love. The Festival continued for 6 years in Sierra-at-Tahoe drawing internationally-acclaimed acts over its run including the Beastie Boys, Blink 182, Foo Fighters, Linkin Park, Moby, Less than Jake, Luscious Jackson, Ozomatli, Spearhead, Supersuckers and more. This singular event raised over $500,000 for beneficiaries that included the Breast Cancer Fund, Susan G. Komen Foundation, Nina Hyde Center for Breast Cancer Research and a variety of regional breast cancer support organizations.
The organization has continued to grow and is reaching more people each year. In addition to the events and fundraising, B4BC has started a college tour, ramped up its education initiative and features their very own App. If you're in the area you should check out one of the events.