Gay, lesbian, bisexual, transgender and straight allies alike can now show support for the LGBT community by wearing a mainstream brand sneaker. Nike’s rainbow-colored running shoes arrive just in time for pride celebrations and races.
The athletic gear company is also selling shirts and flip-flops as a part of the #BeTrue line. Profits from the line will go to the LGBT Sports Coalition, a non-profit dedicated to ending anti-LGBT discrimination in sports.
Nike’s Insider Blog said it’s how Nike is showing its support during Pride Month. Nike sponsors openly gay athletes Jason Collins and Brittany Grinner, both of whom came out this year. Nike first launched the #BeTrue tagline during its first annual Nike LGBT Sports Summit last year. This year’s event is happening right now at Nike’s Portland, Ore., headquarters. The company has a 15-year relationship with LGBT organizations as reported in The Daily News.
The line has already been featured at pride events. Collins wore a shirt from the #BeTrue line while marching in Boston’s pride parade. The products are only available online and in some stores in the United States.
Nike is in good company with its newest launch. The NFL’s Players Association is also launched a pro-LGBT clothing line in time for pride earlier this month. It is working with the LGBT advocacy group Athlete Ally. Ten current and former NFL players lent their names to the shirts.
This launch during the same year that both a major male and female athlete have come out shows that the mainstream sports community is slowly realizing that both players and fans come in every orientation.