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Coronavirus Tests Screen-Time Limits for Kids With TV Viewership Way Up

Quarantine has parents turning to daytime television

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With people staying home due to the novel coronavirus, parents are forced to work from home while kids adjust to e-learning. As parents search for ways to keep their kids busy during such an unprecedented time, a recent study reveals that television ratings among kids and teens have skyrocketed during the pandemic. 

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The Nielsen Corporation released a study on April 30 which analyzed TV data across the top 25 markets measured by local people meters and portable people meters from March 16 to April 12. The company looked at markets following statewide orders during COVID-19 and compared the data with total TV usage from the same period last year. And while viewership is up across the total population during the pandemic, the most notable increase was among kids and teens ages 6 to 17.

The biggest jump in viewership among these ages was during daytime hours. In the past, percent increases for these demographics were small compared to all other age groups. But, in the age of coronavirus, there was a 300% spike in viewership at 12 p.m. compared to last year. This comes as no shock as kids this time last year were in school at 12 p.m. And while most adults were also not at home last year, the study shows that their increases in TV viewing have not risen so substantially during the pandemic.

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