Attention lululemon shoppers:
Did you purchase any black yoga pants in the last two weeks?
Unless you’re an exhibitionist, you might want to return them. Lululemon announced yesterday in a press release that they’re recalling a batch of bottoms available in stores since March 1 because, well, they leave too little to the imagination.
“The ingredients, weight and longevity qualities of the pants remain the same,” said the press release, “but the coverage does not, resulting in a level of sheerness in some of our women's black Luon bottoms that falls short of our very high standards.”
Not the kind of exposure they’re looking for.
In a thinly veiled attempt to cover their behinds, the company gave the press release the innocuous title “Black Luon Pants Shortage Expected,” which drew snickers for entirely different reasons. Lululemon pinned the defect on its longtime supplier Eclat, which produced the see-through pants in Taiwan.
The problem was revealed to the activewear retailer on March 11 during a weekly conference call with store managers, and the company pulled the offending pants this past weekend.
For the sake of transparency, however, the company disclosed that it will take a big financial hit because of the mishap, shaving its projected first-quarter sales growth by three to six percentage points and millions of dollars.
The recalled pants represent 17 percent of its stock of women's bottoms.
What a bummer.