GoLite, the industry-leading ultralight brand who went direct-to-consumer back in May—meaning that it sells exclusively online and at its own stores—is in the midst of a barn-burner holiday sale that continues through next Monday. One of the great deals (available today only) is 67% to 75% off Merino wool longsleeves and t-shirts. We've written before about what a great, old-fashioned technology Merino wool is. Relative to other sheep wools, it tends to be silky soft and not scratchy. Additionally, it insulates to keep you warm in winter, and breathes to keep you cool during the summertime. And, above all for adventurous types, it's odor-resistant.
Today, you can get GoLite's short-sleeved Merino shirts (regularly $100-120) for $30, and it's long-sleeved Merino shirts (regularly $120-140) for $40. My favorite is the Ovis shirt, which looks sharp around town, and performs well out on the trail. Sure, it's not short-sleeve weather, but these are durable shirts that should hold up for quite some time. Great for gifts, or to re-stock your gear ahead of the 2013 hiking and biking season.
Sale Price: $30 (75% off)