Our takeaways from Amazon Prime Day 2018
Prime Day 2018 has come to an end and the sales are over. Hopefully you were able to find the products on your wishlist despite Amazon's technical difficulties. We spent most of the last two days analyzing deals and find the best products at the best prices as well as keeping tabs on anything unexpected that happened during the sale. We've collected our main takeaways below and we can expect they'll come in handy when Prime Day comes again next year:
Amazon products ruled the day(s)
As expected, Amazon pushed their own products heavily - the Echo and Ring devices went on sale hours before Prime Day even started and stayed on sale and in stock through the end. Sometimes you aren't sure whether or not you're getting a good deal for Prime Day but there was no wondering for the Amazon devices. The Fire TV Stick was on sale for $19.99 - one of the lowest prices we've ever seen.
Amazon got a ton of traffic early
If you tried to navigate Amazon the first day of sales, you already know the website struggled to keep up with the huge rush of traffic. At first, the entire Prime Day page was broken and even when that was fixed the search function was mostly unusable. Fortunately they ironed out the kinks by Tuesday morning.
Preparation is key
However, if you were prepared then the website outage was no big deal. Direct links to products still worked and it paid off for anyone shopping products that went out of stock fast, like the Instant Pot DUO60. Our own team had wishlists ready and were able to easily purchase products off them once they went on sale. Going into Prime Day knowing what you want is key to navigating through the thousands of sales taking place.
Instant Pots are still hot
One of the top three products of Prime Day was the Instant Pot. It was the second year in a row the multicooker was a major seller. The Instant Pot DUO60 model was on sale for $59.98, the lowest price we've ever seen and a significant discount from the usual $99.98 list price. We've tested the Instant Pot thoroughly and definitely think it's worth the price. In fact, two of our team members grabbed the appliance while it was still in stock.
Essentials can save you money too
This year, Amazon discounted hundreds of common household essentials -- such as cereal, snacks, toilet paper, and more. Many people took advantage and stocked up on products they would normally buy at a grocery or convenience store. With Amazon Prime's two-day shipping, it's no wonder people would rather buy online.
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