The best Disney princess toy

Megan Oster

Considering the enormous gains The Walt Disney company has made in animatronics in its theme parks, animated Disney princess toys are a no-brainer.

Few toys spark the imagination like Disney princess toys. After all, they’re inspired by some of the most well-animated, charming characters in the world. And with a level of popularity that shows no signs of relenting, these toys are instant classics. Some even incorporate the rich Disney tradition of animatronics. 

The Frozen II Elsa's Magical Moments is a perfect example of how interactive some of these toys are. This Elsa doll emits 20 different phrases and signs in response to whichever accessory is in her hand. She comes with three accessories: snowgies, Bruni the fire spirit and an ice burst. 

What to know before you buy a Disney princess toy

Choose a princess 

If you said there are plenty of Disney princesses to choose from, you’d be 100% correct. In fact, there are currently 13, with more to follow, if The Walt Disney Company continues the legacy. Contrary to what you might assume, Elsa and Anna are not part of this group. Elsa was made queen in the first installment and she relinquished her title to Anna in the second. 

As for the characters who do qualify, they include:

  • Jasmine
  • Cinderella
  • Rapunzel
  • Aurora
  • Moana 
  • Mulan
  • Snow White
  • Raya 
  • Belle
  • Tiana
  • Pocahontas
  • Ariel
  • Merida 


While the original Disney princesses ― Cinderella, Aurora and Snow White ― enjoyed a healthy degree of popularity, it was the second era of ladies that became an international sensation. The smashing success of "The Little Mermaid" was the catalyst for this movement, which hasn’t abated in the 30-plus years that have passed. 

Toy category 

Given the immense popularity of Disney princess toys, they’re produced in a staggering number of categories. The large variety of toys includes dolls, action figures, doll houses, puppets, games, puzzles, playsets, plushies, Legos, lifesize ride-on toy vehicles, bath toys, animatronics and styling heads. 

Animated vs. stationary

Considering the enormous gains The Walt Disney company has made in animatronics in its theme parks, animated Disney princess toys are a no-brainer. These products range from simple to complex. Some of the toys in the latter category are interactive, meaning the movement is activated by certain actions. Not all of these toys are sold with batteries, so to avoid a disappointed child, make sure you have the correct size batteries ready. 

Disney princess toy features


Speaking of interactive Disney princess toys, a small number can get personal ― in a good way. They’re designed with a high level of sophistication that enables them to take verbal, tactile or movement cues from your child and respond accordingly. 

Styleable hair 

There’s a good reason why styling head toys have been around for ages. Whether or not they’re modeled after Disney princesses, these toys allow children to indulge their inner hair dresser. Rather than being ruined if your child styles their hair, these toys are designed specifically for that purpose. 


One of the most fun aspects of Disney princess toys is the accessories that come with some of them. The world of Disney is one rich in imagination and unforgettable sidekicks. In fact, sometimes the sidekicks are as popular as the princesses. Olaf from the Frozen media franchise is a perfect example. Other categories of toy accessories include jewelry, shoes, furniture, decorations, cookware or bakeware, enchanted items and items to style hair. 

Disney princess toy cost 

Fortunately, there’s a Disney princess toy for every budget, regardless of how low. The price range for these toys is $5 to several hundred dollars, with most falling in the $12-$50 range. 

Disney princess toy FAQ

What are safety tips for Disney princess toys?

A. As with any toy, you should always supervise your child when they’re playing with Disney princess toys. It only takes a few minutes for them to choke on a small part or injure themselves on a sharp edge. In addition to supervision, you should be proactive and inspect the toys regularly. Look for loose parts and sharp edges. If you find either, take the toy away and find a new favorite for your child. 

How long do Disney princess toys last? 

A. The longevity of these toys hinges on two factors: the quality of the product and the care taken of it. Don’t just toss Disney princess toys onto a shelf loose. Instead, place them gently in a hard-sided container designated for this purpose. If necessary, wash them according to the instructions that come with the toys.  

Which Disney princess toy should I get?

Best of the best Disney princess toy

Frozen II Elsa's Magical Moments: available at Macy’s

Our take: This talking Elsa doll speaks different phrases depending on the accessory that’s placed in her hand. 

What we like: With the ability to say 20 different phrases personalized to the accessory she’s holding, Elsa is truly interactive. Depicting characters and symbols from Frozen II, the accessories ― snowgies, Bruni the fire spirit and an ice burst ― are as finely detailed as Elsa herself. Elsa’s hand illuminates each accessory. 

What we dislike: At least one English-speaking buyer reported receiving a doll that didn’t speak the phrases in English. 

Best bang for your buck Disney princess toy

Disney Princess Ariel, Belle, Cinderella and Tiana's Storybook Adventures Building Kit by Lego: available at Kohl’s

Our take: The Disney princesses living in this micro-world might be small, but with multiple types of play incorporated, there’s big fun to be had. 

What we like: This 130-piece building kit portrays a micro-world inhabited by beloved princesses Cinderella, Tiana, Belle and Ariel. Lumiere, Gus, a frog and dolphin round out the cast of characters. A chariot stands ready to transport them. The set is designed as a book that opens to reveal a two-sided castle build. 

What we dislike: The durability was a grievance for one buyer, who felt that the set fell apart too easily. 

Honorable mention Disney princess toy 

Disney Princess Belle's Royal Kitchen: available at Macy’s

Our take: It’s the thoughtful details that elevate this “Beauty and the Beast”-inspired playset to a toy that any Disney princess fan would love. 

What we like: Replete with intricate design details, this kitchen playset will inspire the baker in your child. It features an oven and storage for baked goods, along with a Belle doll. The 13 accessories include a chandelier, mixing bowl, pie and pie plate, artificial muffins in a tin, a cake and cake stand. 

What we dislike: This playset has a very specific theme that might not appeal to children who aren’t interested in culinary pursuits.

Megan Oster is a writer for BestReviews. BestReviews is a product review company with a singular mission: to help simplify your purchasing decisions and save you time and money.

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