5 most popular clean makeup brands at Sephora

From bestreviews.com
Lizzy Briskin

The term cruelty-free does not necessarily mean a product is vegan.

Clean makeup to try from Sephora

When buying beauty products, you may want to take a closer look at the ingredients. Because the FDA doesn’t require cosmetics companies to have their products reviewed or approved for use by the public, consumers have to do the work for themselves to find healthy and wholesome beauty products. 

Fortunately, there’s been a rise in clean beauty brands in the past several years. While clean can mean many different things, these brands are making it easier for beauty product buyers to select products made with non-toxic ingredients. 

Sephora in particular carries many of these better-for-you skincare and makeup brands. The store labels their products Clean at Sephora to help customers identify the more natural options. If you’re hoping to transition to a nontoxic beauty regimen, these are the most popular clean brands and products to look for at Sephora. 

What does clean makeup mean?

As is the case with many product labels, clean does not mean the product is regulated by an oversight body. Sephora, like many cosmetics retailers, has defined the term clean as any product that doesn’t contain a list of manufactured ingredients. All the brands with Sephora’s clean seal are transparent in their ingredient list and omit anything that may be potentially harmful to people or the environment. 

These ingredients include aluminum salts, animal products like fats and oils, coal tar, lead and mineral oils. There are also no sulfates, talc or parabens in any clean seal products at Sephora.

Instead, these brands rely on natural ingredients that are ethically sourced. 

Most popular clean makeup brands at Sephora

Saie Beauty

Saie is a beauty brand with an environmental conscience. The brand is Climate Neutral Certified and Plastic Negative Certified. The company is also involved in humanitarian efforts around the world, including The Improved Cookstoves for Social Impact in Uganda, a program that replaces wood-burning stoves with more efficient stoves for cooking that reduce emissions and deforestation. 

That’s not to mention their clean, earth-friendly makeup. Saie is a cult favorite for clean beauty lovers. The brand makes face and eye makeup for every skin type. Their most popular products include the Glowy Super Gel Lightweight Dewy Highlighter, which contains vitamin C to brighten the skin’s appearance from the inside out. 

The Saie Mascara 101 is a great everyday lash lifter. It only comes in one shade, however, so it’s best suited to people with dark lashes. 

Milk Makeup

Milk Makeup is a fun and bold brand with products for the color-lover. From primers to makeup setting sprays, you can accomplish your entire beauty regimen with Milk Makeup products. 

In particular, the Hydro Grip Primer is a favorite for brightening, tightening and hydrating skin. The formula, which contains hemp-derived cannabis seed extract and aloe, is used under makeup as a base for your foundation. It makes skin smoother and contains B vitamins which give your complexion a dewy glow. 

To add some color to your look, the Milk Makeup Lip + Cheek Cream Blush Stick is a fantastic all-purpose product. It comes in a compact stick that’s easy to toss into a purse or makeup case, and it can be used on lips, cheeks and eyes. The stick comes in eight colors to suit any skin tone. It’s made with hydrating and nourishing ingredients like mango butter and avocado oil, which give the stick its smooth, creamy texture that easily blends into skin for a natural look. 


Merit Beauty is a sophisticated and minimalist line of face, lip and eye makeup. The brand has a select line of products at Sephora, all of which are a smart addition to your beauty routine. 

In particular, the Shade Slick Tinted Lip Oil is a clean and cruelty-free alternative to glossy lipsticks. The lip color has a shiny finish and comes in eight unique tones, including clear gloss to add a pop to your existing lip color. The brand is regularly adding new colors to the line, so keep a lookout for your perfect shade. This lip oil is made with omega-rich rosehip oil, which contains antioxidants and helps reinforce your skin’s natural barrier layer. It’s also made with creamy shea butter and jojoba oil to soften and condition lips. 

Merit also makes a fantastic blending brush that’s designed to easily blend products together for one smooth, uniform complexion. It’s great for foundation, blush, bronzer and more. 


Ilia makes excellent clean options for eye makeup. The brand’s Limitless Lash Lengthening Mascara is a great go-to that’s easy to apply and remove. It contains keratin, beeswax and shea butter to nourish your lashes rather than dry them out. If you have sensitive skin or eyes, this natural mascara is a safe choice. For a more dramatic eye, Ilia’s Fullest Volumizing Mascara adds extra length and thickness to your lashes.

Pair Ilia mascara with the brand’s Clean Line Liquid Eyeliner for a complete look. This liner has a soft, flexible tip that’s great for precise application. It’s smudge-proof and stays on all day long. If you prefer a stiffer eyeliner applicator, Ilia’s Gel Eyeliner is a good option. This liner also comes in brown to suit lighter skin tones. 

Rose Inc

Rose Inc has foundation products in a huge range of colors. This is one of the most inclusive clean makeup brands when it comes to skin tones. The brand’s Softlight Clean Dewy Hydrating Concealer comes in dozens of shades and is a reliable way to cover up spots and blemishes under your foundation. 

The concealer is formulated with nourishing ingredients like vitamin E and fig buttercup extract, which helps reduce redness and inflammation on the skin. Not only does this concealer hide any discoloration on your complexion, but it also helps build your skin’s natural barriers while you wear it. For an added pop of color, Rose Inc’s Blush Divine Clean Dewy Cream Blush is a long-wearing and blendable matte blush that smooths and hydrates skin.

Lizzy Briskin is a writer for BestReviews. BestReviews is a product review company with a singular mission: to help simplify your purchasing decisions and save you time and money.

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