10 most popular shampoos at Sephora
Which are the top 10 shampoos at Sephora?
While Sephora remains the go-to retailer for all things makeup, shoppers may not know they can buy nearly 300 shampoos there, too.
Sephora’s premium shampoo selection includes salon-quality formulas manufactured by leading brands, including Pureology, Olaplex and Moroccanoil. That’s not all Sephora has to offer, either. The retailer carries a diverse range of shampoos that cater to unique needs, ranging from detoxifying scalp scrubs to color-reviving formulas to restorative complexes. Whether you’re looking for a new place to buy your favorite shampoo or want to explore new varieties, Sephora is the place to go.
What you need to know about buying shampoo at Sephora
What types of shampoos does Sephora sell?
Sephora sells premium shampoos, including several professional-grade formulas used in salons. Liquid shampoos and dry shampoos remain top sellers, but other formulas are growing in popularity, as well. Sephora’s robust shampoo department also includes several gel, oil and scrub formulas.
Why you should buy shampoo at Sephora
There are a few reasons why it’s worthwhile — and often cost-effective — to buy shampoo at Sephora.
Clean formulas: If you’re searching for cleaner formulas, many shampoos have Clean at Sephora status. These shampoos are formulated without harsh, harmful ingredients, including formaldehyde, triclosan and microbeads. To find a Clean at Sephora product, simply search for products featuring a green leaf emblem under “Highlights” on their product page.
Savings: Sephora has a loyalty rewards program called Beauty Insider, in which members earn points they can redeem for in-store cash rewards. The more you spend, the more you earn, and because shampoos are high-ticket products, it’s easy to rack up the savings.
Diversity: Sephora carries over a dozen Black-owned brands, including many hair care brands like Melanin Haircare, Qhemet Biologics and Pattern by Tracee Ellis Ross. Additionally, Sephora embraces Diversity, Inclusion and Equity initiatives, including the 15% Pledge, to improve beauty representation for clients of color.
Size availability: When you buy high-end shampoo from salons, it’s usually only available in one size. Sephora, on the other hand, usually stocks regular and jumbo sizes of popular formulas. The retailer also offers a variety of travel- and trial-size varieties, which means shoppers have the opportunity to try new formulas on a budget.
Should I buy the matching conditioner for my shampoo at Sephora?
To maximize shampoo results, it’s often recommended to use the matching conditioner. The Pureology Hydrate Shampoo, for instance, is often paired with the Pureology Hydrate Conditioner. With that said, some individuals benefit more from using a different conditioner — though it’s common to stick to the same premium brand because many of their formulas have similar or complementary ingredients.
How much are shampoos at Sephora?
Travel-size shampoo at Sephora costs $8-$25. Many full-size formulas range from $25-$50, whereas jumbo varieties, including bottles that are 30 ounces and larger, run as high as $160. Sephora also sells shampoo and hair care gift sets that cost $20-$60.
Top 10 popular shampoos you can buy at Sephora
Pattern Hydration Shampoo: available at Sephora
Suitable for coily, curly and wavy hair, this hydrating shampoo is infused with nourishing ingredients, including aloe leaf juice, jojoba oil and biotin. The clean, gentle formula has a light, uplifting fragrance, featuring jasmine, sandalwood and bergamot notes.
Kerastase Blonde Absolu Anti-Brass Purple Shampoo: available at Sephora
This brass-banishing purple shampoo balances tones for bleached, gray and cool blonde hair. Because it’s infused with hyaluronic acid, which manages frizz and locks in moisture, it’s a popular choice for individuals with curly or dry hair.
Briogeo Scalp Revival Charcoal + Coconut Micro-Exfoliating Scalp Scrub Shampoo: available at Sephora
Besides offering a deep cleaning, this sulfate-free charcoal scrub shampoo is effective at minimizing flakiness. The pH-balanced formula also features tea tree and peppermint oil, which may stimulate growth.
Amika Perk Up Talc-Free Dry Shampoo: available at Sephora
Keep hair looking clean between washes with this dry shampoo, which absorbs excess oil in a talc- and aluminum-free formula. It’s one of few nourishing dry shampoos on the market, as it contains Omega-7, a fatty acid that makes hair shiny and may stimulate hair growth.
Olaplex No. 4 Bond Maintenance Shampoo: available at Sephora
A favorite repairing formula, this strengthening shampoo is ideal for hair that is stressed from heat damage, UV exposure and color treatments. It promises to repair bonds within hair to minimize breakage and frizz. The shampoo is also a Clean at Sephora product.
Bumble and Bumble Sunday Clarifying Shampoo: available at Sephora
The once-a-week clarifying formula lifts heavy product buildup from the scalp and hair with sage leaf and ginger root extract. It’s made without mineral oil, formaldehyde and parabens, making it an ideal formula for those with sensitive scalps.
Moroccanoil Hydrating Shampoo: available at Sephora
If hydration is the top priority, this bestselling Moroccanoil shampoo is worth a try. The antioxidant-rich formula protects hair while argan oil coats strands with a soft, glossy shine. It’s color-safe and produces a luxurious lather.
Ouai Detox Shampoo: available at Sephora
For those who use heavy styling products, this detox shampoo takes the hard work out of removing stubborn buildup with apple cider vinegar. The formula is keratin-infused to strengthen hair and give it shine. It’s suitable for all hair types, including oily scalps.
Oribe Gold Lust Repair and Restore Shampoo: available at Sephora
This high-end rejuvenating shampoo gives life and body to flat, tired hair. It contains Oribe’s Signature Complex, which protects hair from oxidative stress and other environmental damage. The shampoo has a creamy, rich texture and rinses easily out of hair.
Living Proof Perfect Hair Day Shampoo: available at Sephora
Although it’s a lightweight formula, this color-safe cult favorite boosts shine and enhances smoothness after just a week of use. It’s formulated without silicones, so it won’t weigh down hair’s natural bounce and volume.
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Sian Babish is a writer for BestReviews. BestReviews is a product review company with a singular mission: to help simplify your purchasing decisions and save you time and money.
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