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General Mills

Year on the Wheaties Box: 2010

Seth Wescott won gold in the snowboard cross at the 2006 Games in Turin, Italy, becoming the first Olympic champion in the event. After his success, he was invited to meet then President George W. Bush—an offer he famously turned down, citing his opposition to Bush’s foreign and domestic policies.

Four years later, at 2010 Games in Vancouver, Canada, Wescott won the event again. It was a close race. Westcott started off in fourth and slowly made his way to the front of the pack, narrowly beating Canadian Mike Robertson on the final jump.