Familiar Brands And Retailers That Have Ventured Into The Cannabis Industry

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Familiar Brands And Retailers That Have Ventured Into The Cannabis Industry

Familiar Brands And Retailers That Have Ventured Into The Cannabis Industry

Putting the edible in Edible Arrangements
Familiar Brands And Retailers That Have Ventured Into The Cannabis Industry

Justin Sullivan/Getty Images

While recreational marijuana remains illegal in most states, Congress did enact the 2018 Farm Bill legalizing hemp farming and use. In the years since, a hemp-derived CBD craze has ensued. There are hats made of hemp and CBD creams and salves. One study estimates the cannabis and hemp-derived CBD market to reach $20 billion by 2024. Accordingly, several familiar brands and retailers have jumped on the cannabis train and begun selling their own branded or contracted cannabis products.

Edible Arrangements

Edible Arrangements

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How could they resist? It’s in the name. Twenty-five Dallas-Fort Worth Edible Arrangement shops were the first of the fruit basket franchise to offer “Incredible Edibles,” their CBD product line. Here’s a single-sentence CBD refresher course. As one of the most notable chemicals found in cannabis, CBD is known for its medicinal qualities, isolated and extracted from cannabis plants and sold in several different mediums. The initial “Incredible Edibles” offering included what you would expect from an Edible Arrangements shop, CBD infused smoothies and chocolate-dipped fruits. In 2019, the franchise announced its intent to grow the Texas flagship program out to 200 more locations nationally within the next year.

American Eagle Outfitters

American Eagle Outfitters

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In July 2019, it was announced that American Eagle Outfitters would begin selling CBD-infused personal care products developed and supplied by Toronto-based cannabis company Green Growth Brands. Then, in October, teen-shoppers met MOOD, the company’s exclusive 45-piece gender-neutral wellness collection of CBD-infused body and hand creams, aromatherapy oils, lip salves, bath bombs, face washes and muscle balms in six scents and signature colors. Before buying CBD topicals, customers should understand CBD research is still ongoing and be wary of extreme claims.

Milk Makeup

Milk Makeup

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On verified stoner holiday 4/20 in 2018, minimalist and 100% vegan cosmetic company Milk Makeup launched Kush Mascara. “Ever since the inception of Milk Makeup, we wanted to create a product that showcases the amazing properties of cannabis oil,” the product announcement read. Cannabis oils replaced beeswax in Milk’s mascara formula. Like beeswax, cannabis oils bind the heart-shaped fibers of the mascara together and provide a conditioning bonus too.

Patagonia

Patagonia

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Compared to other brands and retailers listed here, Patagonia is an industry veteran. The outdoor clothing and gear company began legally sourcing hemp fiber and blending it with recycled polyester, spandex and organic cotton for its clothing lines in 1997. The resulting strong and flame-retardant fabric, Patagonia says, makes for “more durable, breathable and broken-in” clothes. Having long sourced its hemp from China, Patagonia released “Harvesting Liberty,” a 12-minute documentary urging Congress to legalize industrial hemp. Following the passage of the 2018 Farm Bill, the company celebrated the news, saying in a website post, “Along with the opportunity to regain (hemp) expertise, the 2018 Farm Bill offers us the chance to recover our heritage.”

Edie Parker

Edie Parker

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While you may have never bought something off the shelf at an Edie Parker boutique, you undoubtedly have seen these luxury bags. Since the brand’s founding in 2010, stylish stars from Janelle Monáe to Cindy Crawford have carried Edie Parker’s mid-century clutches down countless red carpets. In 2019, founder Brett Hyman launched Edie Parker Flower, a “line of colorful collectibles for friends in high places.” Available to purchase on the brand’s site are fruit-shaped glass pipes, branded sleeves for e-cigs or vapes, stash jars in other fruity or floral designs and much more.

Levi’s

Levi’s

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In a move toward sustainability, Levi’s has partnered with California surf brand Outerknown since 2017 to create more innovative and eco-friendly limited-edition clothing collections. The brands’ 2019 collaboration fully embraced cottonized hemp. Requiring significantly less water than the production of conventionally grown cotton, hemp fibers may feel rough to the touch. To solve this, Levi’s and Outerknown worked alongside fiber specialists to further cottonize and soften the hemp crop with little energy or chemicals.

Scotts Miracle-Gro

Scotts Miracle-Gro

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In 2018, Scotts Miracle-Gro, the company behind your garden soil, spent $450 million to acquire Sunlight Supply, the top U.S. distributor of hydroponics products. Hydroponics is a soilless method of growing cannabis that instead uses nutrient water as a primary medium. Sunlight Supply was incorporated into the company’s wholly-owned cannabis subsidiary Hawthorne Gardening Company, more than doubling potential sales to cannabis growers.

Vita Coco

Vita Coco

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In 2019, Vita Coco threw a hemp-derived wrench into the typical sparkling coconut water formula. In a partnership with the consumer hemp brand Plant People, Vita Coco launched Vita Coco Infused. These canned blends of sparkling coconut water, natural flavors and 20 mg hemp extract derived from organically grown plants from Colorado come in three flavors: cardamom lemon, cloved orange and ginger apple.

Martha Stewart

Martha Stewart

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One of many celebrities entering the cannabis industry, Martha Stewart and her eponymous brand have partnered with cannabis company Canopy Growth Corp. to develop a yet-to-be-released line of CBD-based pet products. Stewart’s close friend Snoop Dogg has previously partnered with a subsidiary of Canopy Growth Corp. called Tweed to drop a few exclusive kinds of cannabis under the name Leafs by Snoop.

Burt’s Bees

Burt’s Bees

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Burt’s Bees sells three hemp-oil-infused and basil-scented products in its collection: hemp hand cream, hemp body lotion and a hemp lip balm. Hemp seed oil hydrates the skin with vitamin E and omega-3 and omega-6 fatty acids. Did you know Burt’s Bees was founded thanks to a chance encounter between a hitchhiking artist and a local beekeeper? The two hit it off and the artist soon began selling candles made of the beekeeper’s unused wax. So goes one of many stories of the humble beginnings of the world’s biggest businesses

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