While running marathons will win you bragging rights, sometimes you just want to have a little fun. Perhaps this is the key to The Color Run's wild success.
After just one year, The Color Run is now the largest 5-K event series in the nation. In 2012, 600,000 participants turned up at the various events in white tshirts, ready to be blasted with yellow, orange, pink or blue paint along the route. By the time the runners reach the finish line, they are covered in a mélange of bright colors.
There are no winners or prizes—it’s all about exercise and having a good time. Perhaps for this reason, the event attracts many novice racers. For more than 60 percent of participants last year, The Color Run was their first 5k.
The race still has a ways to go to beat out Race For The Cure as the largest event series in the United States. Last year, 1.2 million people completed either a 5-K run or a 1-K walk at one of the events throughout the country.