After its release earlier this week, Organic Valley’s new “Save the Bros” campaign has received mostly rave reviews.
There’s no denying that it’s a creative and funny concept. In fact, today it was even dubbed the number one commercial of the week by Adweek.
But while we’re over here laughing a little bit (because, well, they pretty much nailed the whole concept of being a “bro”), we’re also wondering why this health food company seems to think that only dudes drink protein shakes.
Especially at a time when other brands and campaigns are fully embracing the empowerment of women and girl’s involvement in sports, including weight lifting, it seems like a silly move to alienate an entire portion of the market.
Even if guys are investing in protein products more than women, still, is it really necessary to perpetuate age-old stereotypes about weight lifting and gym culture?
Because guess what? Girls lift weights and drink protein shakes too, bro.