Bike Advocates Reach 500,000 Pledges celebrates getting halfway to its 1M pledge goal by unveiling new "superhero"
Staff Writer

For some, merely hearing the word "pledge" is enough to induce an invountairly shudder, and maybe even reach out reflexivly to change the radio station. But the pledges sought by have nothing to do with the fund-drives that overzealous NPR affilate stations are constandly crusading for.

Instead, the bike advocacy organization is simply asking the public to put their name down (in pixels) and go on record agreeing with this simple missive:

I am for bikes. I'm for long rides and short rides. I'm for commuting to work, weekend rides, racing, riding to school, or just a quick spin around the block. I believe that no matter how I ride, biking makes me happy and is great for my health, my community and the environment we all share. That is why I am pledging my name in support of a better future for bicycling—one that is safe and fun for everyone. By uniting my voice with a million others, I believe that we can make our world a better place to ride.

This past weekend at Bike Expo New York, the organization surpassed the 500,000 mark, marking the halfway point in its goal of signing up one million Americans. Armed with those names—and numbers—the organization seeks to influence public policy decisions in the favor of cyclists nationwide. See here for a map of bicycle-related initiatives the organization supports.

To date PFB has run a brilliant ad campaign, and also has produced some catchy info-graphics to promote its cause. Now, to celebrate reaching the half-million-member milestone it has just unveiled what it's calling America's Bicycling Superhero, Rex T. Rider. Unfortunately, this new spokesman's homo-erotic attire threatens to alienate a good portion of the 300-plus million Americans who have not yet signed the pledge, so act now to sign up and then goad your friends and family to follow suit. It's for a good cause.