Vision & Goals: Why We Love Them and How to Get Started

What does “vision and goals” mean, anyway?

How V&G came to be at lululemon
As a former competitive athlete, Chip has always been a big believer in setting goals. Prior to creating lululemon in 1998, Chip became very interested in the practice of goal setting and creating a vision—how we as people define and create what we want in our lives. When he saw the power these principles had in his life, he incorporated the practice of vision and goal setting with his team at lululemon. It has been a part of our culture ever since.

Why we are sharing this with you
We have seen the power of setting a vision and goals all around us–triathlons, languages learned, health goals achieved, houses bought, job changes (both coming and going from the company)…we’ve seen magical things accomplished that once seemed impossible, or at the very least improbable! We are so passionate about this practice that we want to share it with the world.

The practice of vision and goals
Like yoga, creating vision and goals for your life is a constant practice. Being intentional about how you approach this process will help you get clear about what you want–and how you are going to make it happen.

1. Get connected to your vision
Find a place you find relaxing and get yourself settled in (think tea, a candle…maybe even sweatpants). Next, close your eyes and think about what your ideal life would be in 10 years if anything was possible. Don’t get caught up in tactics–i.e. “but how would I pay for that” or “that seems unrealistic.” Focus in and think about what this life would look like without caveats. (Pssst....we created worksheets especially for this exercise. Get down on it!)

2. Determine what your ten-year goals are from this vision (we suggest three areas of your life to begin: personal, health and career)
In order to begin the path to the ideal life you just imagined, we begin by setting ten-year goals. What does this mean? Take a look at your vision. Do you want to sail around the Mediterranean? A few things will need to happen: money for purchase and upkeep, skill…what else?  And what order do these things need to go in for you to be successful?

Example of a ten-year goal: I sail the Mediterranean captaining my new sailboat by June 1st, 2023

3. Do the same with five- and one-year goals
Okay, so here’s the reason we set goals backwards: your five- and one-year goals should support you in attaining your ten-year goals, consequently helping you to your vision. Let’s use our sailboat analogy again.


Five-year goal: I take lessons from the skipper of an America’s Cup vessel by August 1st, 2018

One-year goal: I put $400/month into a high-interest savings boat fund

4. What can you do right now?
Goals can seem lofty or even unattainable. 50 percent of the goals on your worksheet should scare you a little–it is when we set these audacious goals that we tap into the life we really desire. This can be both exciting and a little daunting, too. 

So what can you do right now? Well, look at your goals. Do you need to be physically fit or have some money set aside to achieve them? Are you accomplishing them by yourself or do you need to enroll other people? Begin planning and executing the things you need to do today in order to get the ball rolling.

Vision and goals worksheets
Having a dedicated worksheet or book devoted to your vision and goals practice is key. We have created worksheets to help you brainstorm and ideate on what your vision for your ideal life is, and then also included pages designed to help you create a framework for your goals going forward. Think of this booklet as your vision and goals “hub,” a place for ideas to begin and then take off on their chosen path.



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